Hyundai to offer medium-duty commercial trucks in the United States

NEW YORK — Hyundai Motor Co. is taking another run at the U.S. commercial truck market, albeit this time straight on.

In a press release Tuesday, the company said it will offer class-4 and class-6 vehicles through a dealer network that will be supported by a directly affiliated company, which will be disclosed early next year.

The light-duty and medium-duty trucks will be fully supported by parts, service, and warranty arrangements by Hyundai. Additional products for the U.S. market incorporating powertrains developed by a commercial vehicle engine joint venture with DaimlerChrysler AG are planned for 2004.

In 1998, Hyundai began importing trucks to the United States where they were distributed by Bering Truck, a distribution venture that ceased operations this past June. The trucks were made in South Korea with powertrains and axles from North American suppliers.

Bering has sued Hyundai, saying it was dropped in favor of a distribution agreement with DaimlerChrysler signed earlier this year. DaimlerChrysler owns just over 10% of Hyundai and has an option to buy another 5% after 2003. Bering’s chief creditor is Ford Motor Co.

Hyundai says it dumped Bering because it had not received payment for its trucks, thought to number about 400. Hyundai has been providing parts and warranty support to Bering dealers and customers.

In July, the American Truck Dealers Association reported that Hyundai planned to “jump-start” its commercial truck distribution in the United States and give Bering dealers the option of becoming Hyundai dealers.


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