INDUSTRY PULSE: Transportation Media & CTHRC launch professional driver survey
TORONTO, Ont. — Transportation Media Research, the research arm of Truck News, Truck West and Motortruck, has partnered with the Canadian Trucking Human Resources Council (CTHRC)to study the attitudes and job satisfaction of professional drivers.
The national survey, launched this week, will poll company drivers and owner/operators about which management decisions they would like to have a say, which achievements they want rewarded as well as their training requirements.
“The need to find and retain drivers and owner/operators is one of the top two concerns of Canadian fleet managers. Recruitment and retention are handled much more effectively if there is a good understanding about what is truly important to professional drivers. This survey is designed to clearly identify the gaps between what professional drivers want and what is currently being provided by the fleets which employ or contract with them,” said editorial director Lou Smyrlis.
The survey will also determine their job satisfaction.
Results will be published in upcoming issues of Motortruck, Truck News and Truck West.
Transportation Media Research conducts about 10 research projects annually in the transportation field.
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