LEHIGH VALLEY, Pa (Feb. 22, 2005) — Mack Trucks is launching a new program to help dealers find, train, and retain the next generation of skilled technicians.

“Dealers today are facing a double challenge — they’re confronted with this severe shortage of qualified help, yet they don’t have the time or resources to systematically address it,” said Al Hertzog, director of the North American Institute, the dealer and customer training operation for Mack. “The Technician Recruitment Program is designed to bridge this gap.”

The program features a new Technician Recruitment Kit, which includes materials and advice for convincing young people to consider becoming truck technicians. Included are a recruitment guide, brochures, video and PowerPoint presentations — all aimed at educating potential recruits about the benefits of a career in truck repair and maintenance.

Hertzog said high school students are the key audience. “Many of them believe that a four-year college degree is their only option,” Hertzog said. “They have this image of the ‘dirty mechanic.’ We need to make young people understand that with the advent of advanced electronics, computerized diagnostics and other technologies, the nature of the job has changed dramatically.”

The North American Institute is also adding an Entry Level Technician training course to its list of offered classes, to help dealers develop and retain newly recruited employees. The program is also offering dealers a similar program to attract and train parts associates as well.