Orange EV, a manufacturer of electric terminal trucks, has appointed Olivier Roubi as vice-president of rental and leasing and Zouhair Lazreq as vice-president of engineering.

Roubi brings over 25 years of experience in automotive and commercial vehicle fleet management across the U.S. and Europe, the company said in a news release.

Before joining Orange EV, he served as vice-president of sales at B-ON, a manufacturer of fully electric delivery trucks, where he supported logistics operators transitioning to electric fleets.

At Orange EV, Roubi will focus on expanding the company’s short-term rental and long-term lease programs. These initiatives will include tailored rental solutions, enabling customers to experience electric terminal trucks before committing to ownership.

“I’m very excited to join Orange EV and help customers accelerate their CO2 footprint reduction and reduce operational cost by providing them with flexible and competitive short-term rental and long-term lease offers for their yard truck operations,” Roubi said in the release. 

Meanwhile, Lazreq joins Orange EV with leadership experience across aerospace, consulting, and automotive industries.

Most recently, he served as vice-president of global engineering for Bridgestone Americas, leading engineering operations for Firestone Airide. His career also includes leadership roles at Ford Motor Company and Dana, managing engineering and operations in over 120 facilities across 26 countries.

“Joining Orange EV felt natural because of its technical leadership and commitment to sustainability,” said Lazreq. “I’m excited to build on the team’s strengths, enhance internal processes, and support a thriving team that drives our mission forward.”