Pink power

WOODSTOCK, Ont. — A pinked-out convoy, some 65 trucks long, added colour to an otherwise drab October afternoon in southwestern Ontario Saturday, raising awareness about breast cancer.

Back at Convoy headquarters at the TA Travel Centre, stacks of cash and oversized cheques were being collected and presented. The biggest of these was a $25,000 contribution from Cervus Equipment and its employees.

“This money was raised by all our employees and we basically matched what our employees were doing,” Matt Preston, operations manager for Cervus Equipment and its 13 Ontario locations told at the event. “Our employees did payroll deductions and one-time deductions. It’s a big cause for our group.”

Cervus Equipment presents a cheque for $25K.
Cervus Equipment presents a cheque for $25K.

Among the convoy participants, the driver raising the most funds this year was Joanne Hayward, who raised $5,795 and earned the honour of leading the convoy. The Top 10 driver fundraisers (listed below) raised a total of $21,784.85 between them.

Many in the convoy drove for someone special, who has been touched by this disease. They drove for those who’ve survived, those who’ve succumbed and even the 25,000 or so women (and men) who will be diagnosed with breast cancer in the coming year.

Awards were given for the Best Pinked Out Trucks. Winning the award in the men’s category was Ryan Southern of Outer Limits Transport. Taking top honours among the women was Candy Bourgault, Locomote Transport.

Second place went to Ken Layton of Molson-Coors, third to Dawn Simpkins of Travelers Transport and fourth to Barb Taylor of Hyndman Transport.

The drivers were dressed as colourfully as their rigs. There were pink shirts, pink hair, pink slippers and pink tutus. The Best Pinked Out Team award went to Outer Limits Transport.

During the awards presentation that followed the convoy, organizer Joanne Mackenzie took time to recognize some of the volunteers who made the event possible.

Receiving Trucking for a Cure Commitment Awards for “excellence in fundraising and fostering a spirit of volunteerism” were: Stephanie Schroeder, Cervus Equipment; Gord Baird, Challenger Motor Freight; Laura Horner, Highland Transport; and Lynda Baker, TA Travel Center.

pink teddy

Due to the cold, blustery weather, the good sports at TA Travel Center invited organizers to take the post-Convoy presentations inside. This included a rock’n’roll show from Head On and a performance by Anne Finley. There’s a very good chance this was the loudest rock show ever performed in a truck stop.

Mackenzie said this year’s event was a huge success. While the number of trucks was down by about 15, to 65, she noted a second convoy was added earlier this month in Prescott, Ont. and about 15 Eastern Ontario-based drivers were diverted to that one. It raised about $20,000 on its own, with 43 trucks participating.

Leigh Jasmine, director, community development with the Canadian Breast Cancer Foundation, thanked everyone who took part.

“I just want to say thank you so much to everyone for being here,” she said. “Your commitment to this event, and to Joanne, for her passion for this event, is amazing. At the Foundation, we are overwhelmed by her and by all of you here today. On behalf of the Foundation, I’d like to thank you so much for your support. Thank you for creating a future without breast cancer.”


Top 10 fundraisers:

  1. Joanne Hayward –  $5,795 (Hayward Transport)
  2. Gord Baird – $5,168.50 (Pops & Ruby’s)
  3. Stephanie Schroeder –  $3,325 (Cervus Equipment)
  4. Shawn Colley –  $2,630 (LmW Transport)
  5. Donna Jensen –  $1,175 (Travelers Transportation Services)
  6. Hayley MacKay – $1,135 (Luckhart Transport)
  7. Barb Taylor – $1,066 (Hyndman transport)
  8. Ryan Southern – $600 (Outer limits Transport)
  9. Kenneth Layton – $445 (Molson Coors)
  10. Joe Grady – $445 (Challenger Transport)
Avatar photo

James Menzies is editor of Today's Trucking. He has been covering the Canadian trucking industry for more than 20 years and holds a CDL. Reach him at or follow him on Twitter at @JamesMenzies.

Have your say

This is a moderated forum. Comments will no longer be published unless they are accompanied by a first and last name and a verifiable email address. (Today's Trucking will not publish or share the email address.) Profane language and content deemed to be libelous, racist, or threatening in nature will not be published under any circumstances.