PowerLease, a subsidiary of Travelers Financial Group, has appointed David Falk senior vice president. He will be responsible for expanding the company’s financing programs and go-to-market strategies as more drivers seek pathways into owner-operator roles.

Based in Vancouver, B.C., PowerLease provides financing options designed to help salaried truck drivers transition into independent ownership.

Falk brings more than 25 years of experience in the North American trucking and transportation sector to the role. Most recently, he served as director of sales for Premier Truck Group in Manitoba, part of a U.S.-based commercial truck dealership network serving agricultural, on-highway, heavy haul, and vocational markets. He has also held senior sales leadership roles with Sun State International, Optimus Trailer Sales, and Ocean Trailer.

“As the Canadian trucking industry navigates a prolonged period of economic and capacity pressure, there is a growing need for practical financing solutions that support both owner-operators and the carriers they work with,” Falk said in a news release. “I’m looking forward to working with the PowerLease team to evolve our programs and develop new offerings that strengthen long-term stability across the industry.”

“David’s wealth of knowledge and broad industry contacts make him the ideal person to lead the PowerLease organization,” noted Jim Case, founder and CEO of Travelers Financial Group. “We have every expectation that David will not only improve PowerLease’s existing programs, but create a whole new set of services that will be appealing to both drivers and carriers.”