WHITBY, Ont. – A pair of trailers hauled by Total Transportation will soon be showing support for Wounded Warriors Canada, and sharing the all-important message of #InThisTogether.
Representatives of the charity — which supports ill and injured members of the Canadian Armed Forces, veterans, and first responders — gathered on Friday with members of those very groups to watch the first of the trailers roll through the bay doors at Sign Design.
The graphics house has shown support for the military in the past, with a tribute to troops serving in Afghanistan. That unit was on display during Truck World in 2008. And when company owner Chris McGregor learned about the new messages being developed for the national charity based in his community, he jumped forward with the offer of the free wrap.
McGregor offers a charitable trailer wrap every year, but rather than leaving this one to a random draw he pitched the idea to Scott Pustai, the owner of Total Transportation and a customer since 1996.
“Our fleet will run throughout Canada and the United States, so this is going to get wide coverage,” Pustai said. “Everyone is going to see this.” That includes visitors to the coming Truck World trade show in Toronto, where the trailer will be on display. The trailers will also help to support fundraising Highway of Heroes bike rides in Ontario and B.C.
“I’ve already got my drivers fighting over it,” Pustai said, adding that he has a personal connection to the cause because of family who serve in the military.
“I didn’t realize how personal it was to him,” McGregor admits. He just knew the fleet ran high-quality equipment, and would provide a fitting canvas.
“We’re stronger when we’re working together, and we’re stronger when we’re in this together,” said Scott Maxwell, executive director of Wounded Warriors Canada. The message is also helping to explain the support the charity provides. “It’s making a big difference in our work in terms of how much revenue we’re raising and programs we’re able to deliver.”
“Seeing that go across the highway is really going to put into perspective … how much we’re in this together,” said Whitby MP Celina Caesar-Chavannes. “It’s larger than life.”
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