UPS Makes Extra Special Holiday Delivery
MISSISSAUGA, ON – Just before Christmas UPS Canada launched its first-ever Canadian Wishes Delivered video, helping a mother and her son reunite for the holidays.
The Wishes Delivered campaign, created to spread goodwill, invites the public to submit holiday wishes to UPS using the hashtag #WishesDelivered, and for every tagged wish, donates US$1m up to US$150,000, to one of five charity partners.
Last week, in the middle of peak season volume, forecasted to reach more than 630 million package deliveries globally, UPS Canada helped Shane King travel cross-country from Victoria, BC to Quebec City to surprise his mother, Lori, for the holidays.
Separated from her son for almost two-years, Lori was relocated to Quebec City with her spouse, who is currently serving in the Canadian Armed Forces. The surprise was made extra-special by the fact that Shane and Lori share birthdays one day apart on Dec. 22 and 23.
“When Lori told us her story we wanted to do something special to make her holiday memorable,” says Steven Vitale, director of communications and public relations, UPS Canada. “The Wishes Delivered campaign is about making the holiday season brighter for everyone and we thought ‘shipping’ Shane to Quebec and sharing their story would inspire us all to spread goodwill.”
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