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Michelin announces two new services in Canada at Truck World


TORONTO, Ont. – Michelin North America (Canada) introduced its Michelin Commercial Service Network (MCSN) and Tire Care at Truck World April 14 in Toronto, with COO Harold Phillips saying that offering the services in Canada was part of the company’s global technology strategy.

“This is an innovative capability that isn’t in the market today and Michelin wants to provide it,” Phillips said. “We are leading the way here.”

MCSN is a franchise program of commercial tire dealerships dedicated to providing quality, consistent service across Canada to local and national fleet accounts by offering a comprehensive package that includes preventative maintenance, after-hours emergency road service and online fleet tire reporting and tracking.

“Michelin is proud to bring the innovation of the Michelin Commercial Service Network to Canada and to introduce it to the industry in person at this year’s Truck World show,” said Phillips. “The network arose in response to a clear need from fleets for consistency and high-quality service throughout North America. The MCSN empowers Michelin-affiliated fleets to work efficiently by helping to maximize their uptime and control costs, ultimately positioning fleets to better meet their customer needs.”

Michelin’s Tire Care program is a monitoring system overseen by trained technicians that gather truck tire data electronically, which fleet operators can use to maximize uptime and control tire-related costs.

“This is much more than tire inspections or yard checks,” Phillips said. “Canada’s fleet operations and maintenance managers are looking for consistent, dependable tire monitoring and evaluation. Michelin Tire Care gives them the additional information and technical insights they need to help them get the best return on investment from their tires. Tire Care is a valuable new component of our existing service offers – all of which are aimed at improving a fleet’s performance, and ultimately its bottom line.”

The Tire Care program will tender two options to customers: Fleet Ready, monitoring air pressure, tread depth, valve caps, irregular wear and a full visual inspection; and Fleet Fit, delivering the same services as Fleet Ready plus guidance on tire by wheel position and application, forecasting, budgeting and optimization.

Tire Care will also provide Canadian customers with access to Road Ready, a tire monitoring system that helps fleets protect vehicles while travelling through the US, which is exclusively available at Love’s Travel Stops in the TirePass fuel lanes.

In Canada, MCSN provides on-call 2.0, 24-hour emergency road service, which includes Livetrack event monitoring, FixPix pictures of the event, free dispatch for tires, roll-time targets of less than two hours, expanded North American coverage, service and tire pricing and a detailed event dashboard.

In addition to MCSN and Tire Care aiming to increase fleet efficiencies, Phillips said the service would also help reduce customers’ carbon footprint.

As for pricing of the new Canadian offered services, Phillips said the Tire Care program would match the cost in the US, while MCSN, due to the current exchange rate, would ring in higher compared to the service south of the border.

Michelin North America COO Harold Phillips.

Michelin North America COO Harold Phillips.


Derek Clouthier

Derek Clouthier

A university graduate with a degree in English, I have worked in the media industry as an editor, reporter and now as editor of Truck West. I have several years of management experience in journalism, as well as hospitality, but am first and foremost a writer, both professionally and in my personal life, having completed two fiction novels. derek@newcom.ca @DerekClouthier
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