Greensboro, N.C. — Mack Trucks Inc. has launched a new line of private label parts.
Using the brand name Road Choice, the company says the all-models line is suitable for owners of out-of-warranty trucks who want to purchase replacement parts covered by a minimum one-year warranty.
The line will include air conditioning components, air/electrical coils and accessories, brake chambers, exhaust products, lighting, shock absorbers and universal joints.
“With the average life of most class 8 trucks increasing, there is a growing demand for parts at a value-price point as an alternative to genuine or remanufactured parts,” says Road Choice private brand manager Dan Bambrick.
He added that the parts will flow through the company’s pre-existing distribution network. A dealer locator feature is available on the Road Choice website.
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