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Mack Trucks launches Road Choice

Greensboro, N.C. -- Mack Trucks Inc. has launched a new line of private label parts.

Greensboro, N.C. — Mack Trucks Inc. has launched a new line of private label parts.

Using the brand name Road Choice, the company says the all-models line is suitable for owners of out-of-warranty trucks who want to purchase replacement parts covered by a minimum one-year warranty.

The line will include air conditioning components, air/electrical coils and accessories, brake chambers, exhaust products, lighting, shock absorbers and universal joints.

“With the average life of most class 8 trucks increasing, there is a growing demand for parts at a value-price point as an alternative to genuine or remanufactured parts,” says Road Choice private brand manager Dan Bambrick.

He added that the parts will flow through the company’s pre-existing distribution network. A dealer locator feature is available on the Road Choice website.

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2 Comments » for Mack Trucks launches Road Choice
  1. Jacques Provost says:

    I am a rep calling on engine rebuilders and truck garage facilities. Would it be possible to know if Road Choice truck parts will be sold only through Mack dealerships or if they will be sold directly.
    Jacques Provost

  2. Jayme says:

    Hi Jacques – Yes currently Road Choice is exclusive to Mack and Volvo Truck dealerships.

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