Cargo securement company Shurco has rebranded its flatbed business, ditching the ShurTite brand and consolidating the group’s offerings under the Shurco name.

The company says the move strengthens brand unity and simplifies the customer experience, while improving operational efficiency. The change is part of its One Shurco branding initiative, promoting one brand and one team and one source for tarping and cargo control products.

“As we transition away from the ShurTite brand and bring its offerings into the Shurco portfolio, our focus remains firmly on our customers,” said Chad Heminover, CEO of Shurco. “This carefully planned shift ensures uninterrupted access to the products and support they depend on. Customers can continue to expect the same trusted quality, expertise, and responsiveness — now with the added clarity and one-stop convenience of a comprehensive offering — and reinforcing our commitment to being a single, reliable partner for every tarping and cargo control need.”