Volvo achieves record Canadian market share

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GREENSBORO, N.C. — Canada loves Volvo. The truck maker declared today it achieved its best Canadian market share ever in 2014, at 15.3% of the heavy-duty retail market.

The data was compiled by the Canadian Vehicle Manufacturers’ Association and HIS Automotive. Volvo controlled 12.4% of the combined US and Canadian heavy-duty retail market in 2014, which was also an all-time high for the company.

Volvo attributes its success to its fuel-efficient products and uptime services.

Its share was up 2.2% in Canada on the year, with a retail volume of 4,510 vehicles compared to 3,652 the year before. In the US and Canada combined it sold 31,065 trucks in 2014, up from 24,310. Its US market share grew 0.8% to 12% in 2014.

“This achievement is evidence of the market’s acceptance of our aerodynamic trucks, fuel-efficient powertrains and commitment to maximizing Uptime support for our customers,” said Goran Nyberg, president of Volvo Trucks North American Sales and Marketing. “Continuing our focus on these customer needs, as well as driver productivity and safety, will well-position Volvo Trucks for the future as fleets continue to seek products that increase their return on investment.”

Nyberg said the popularity of Volvo’s I-Shift transmission and XE powertrain packages helped it reach new heights. Volvo’s I-Shift is now in 75% of the trucks it sells and more than 28% of its trucks sold last year featured an XE powertrain package, which utilizes downspeeding for improved fuel economy.

Volvo’s focus on uptime, evidenced by the construction of a new three-storey Uptime Center you can read about here, also contributed to its growth, Nyberg said.

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