Just like everyone else in the trucking industry, we at Truck News have had to be quick on our feet and ready to adapt to a constantly changing landscape. In our case, this has meant adjusting how we present information to our readership in the era of social media, blogs, YouTube, etc.
Some stories will always be best told in print, but other topics lend themselves to video, quick-hit newsletter items and other formats, all of which we deliver in one form or another.
Perhaps our boldest move over the past few years has been into radio, where we’ve been present on more than 30 AM and FM radio stations through our Trucker Radio program, produced by Alexis Broadcasting. Longtime radio professional Stan Campbell and his talented team host the weekly show and I and other Truck News personalities including Harry Rudolfs and Mark Lee weigh in with trucking-specific news and opinions. It’s a lot of fun.
In January, we’re taking this partnership to another level with the introduction of a one-hour trucking talk program dubbed Trucker Radio News & Talk.
It will have its own Web site (visit the temporary site TruckerRadioTalk.com for now) and will drill down deeper into important trucking industry topics that will help you run your business and achieve greater success whether you’re a fleet owner, owner/operator or company driver.
It will be an interactive program – if you have opinions to share, we want to hear them. We will examine the issues and foster some healthy debate and provide some insightful and entertaining listening through a weekly program that can be accessed at the site above or on our own online home, Trucknews.com. The first show is scheduled to go live Jan. 9. I’m really excited about it.
And so is my friend Stan Campbell, who is bringing his talent as a radio producer and on-air host to the program. This is what he had to say:
“After eight years on the air on terrestrial radio stations across Canada with the Trucker Radio Show, we are excited to be able to expand and reach out solely to the trucking industry with a Canadian transportation news and talk program online where industry folks can hear the latest news and commentary whenever and wherever they want on their schedule. We are proud to be partnered with Truck News, who will provide most of the news content for the show. Our guest list will include industry movers and shakers and those on the front lines. Think of it as an audio version of Truck News.”
On a more sombre note, it was with heavy hearts that we learned of the passing of industry stalwart, P.R. pro and friend to all who met him, Mike Pennington.
Mike handled public relations for Meritor for many years before launching PenNotes LLC in 2010. His passion for the industry was unsurpassed but more importantly, he was a genuinely kind-hearted and wonderful human being. He’ll be missed. RIP, Mike.
James Menzies is editor of Truck News magazine. He has been covering the Canadian trucking industry for more than 15 years and holds a CDL. Reach him at firstname.lastname@example.org or follow him on Twitter at @JamesMenzies. All posts by James Menzies