Bridgestone Americas has unveiled the R273 Ecopia regional steer tire and Duravis M705, designed for mixed fleets in pickup and last-mile delivery applications.

Both tires are debuting at the 2025 Technology & Maintenance Council (TMC).

“The new R273 Ecopia and Duravis M705 with ENLITEN technology demonstrate how Bridgestone continues to push to enhance our product performance with our goal toward sustainability,” said Steve Hoeft, president of commercial truck group at Bridgestone Americas, in a news release.

The R273 Ecopia is Bridgestone’s second regional trucking tire to feature the company’s ENLITEN technology, which Bridgestone claims improves tire wear and integrates renewable and recycled materials.

It is designed with a new tread compound and pattern to reduce shoulder wear and enhance mileage, while a new casing with low rolling resistance compounds and an improved four-rib pattern improve fuel economy, according to the release. The tire will be available later this year in six sizes: 295/75R22.5, 11R22.5, 11R24.5, 285/75R24.5, 12R22.5 and 295/80R22.5.

Meanwhile, the Duravis M705 is Bridgestone’s first LMD and P&D tire with ENLITEN technology, engineered for improved wear resistance and all-weather performance. The tire features sidewall protectors for added durability and an enhanced casing to improve retreading efficiency.

It also carries the Three Peak Mountain Snowflake (3PMSF) designation, ensuring traction in winter conditions. The Duravis M705 will be available in three sizes—215/75R17.5, 225/70R19.5, and 245/70R19.5— in the second half of 2025.

Bridgestone also introduced its Service Dispatch Solution, a web-based fleet management application designed to reduce downtime and improve service event tracking. Key features include automated deployment of technicians and full-scale tracking of photos, documents and digital event data. It is the latest addition to Bridgestone Fleet Care, the company says.