Mack Trucks and denim brand Wrangler will unveil a limited-edition dual-branded denim trucker jacket at ConExpo-Con/Agg 2026 in Las Vegas. The collaboration is aimed at Mack loyalists and, for the first time, the Bulldog hood ornaments mounted on the trucks.

Each of the five Mack trucks displayed at the show will feature a Bulldog hood ornament outfitted in a custom-fitted denim jacket. Attendees can purchase a unisex version of the jacket at the Mack Shop inside the company’s booth.

“When we started thinking about who shares our DNA — brands that are built tough, trusted by the people who actually do the work, and steeped in American heritage — Wrangler was at the top of the list,” said Cam Creech, senior manager of partnerships and licensing at Mack Trucks.

The jackets feature dual Mack and Wrangler branding and are designed with a rugged workwear aesthetic reflecting both brands’ heritage. The denim construction includes design elements that reference the open road and construction job sites.

“Wrangler has always stood for the people who get the job done — the farmers, the builders, the drivers — and Mack Trucks is the heavy-duty machinery they trust to get it there,” said Joe Broyles, global collaborations and chase at Wrangler.