Eaton’s UltraShift Plus transmission

Eaton Corporation has a new way to promote its UltraShift Plus automated manual transmissions — a virtual spokesperson. His name? Brian Fletcher, and he’s now politely greeting everyone visiting

Brian, by way of a mouse click or mobile device tap, will direct current and prospective customers to virtually everything they need to know on the features, benefits and applications of the transmission. He’ll even provide customized information, based on viewers’ inputs, that will be tailored to their specific linehaul, vocational, or severe-service application. Brian isn’t replacing 200 or so real sales and support reps, but unlike them he’s available 24/7.

Visitors can request Roadranger assistance during his presentation, and also forward the presentation to others.

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