Bollinger Motors has produced its first customer-ready B4 electric truck, a milestone it celebrated Sept. 20.

“We’ve made an impact here in Detroit and I am proud of all the work this team has done to get to this day. We are launching a world-class electric truck that will be a leader in the commercial fleet business,” said Robert Bollinger, founder of Bollinger Motors, during the event.

The company pivoted from its early vision of producing electric pickup trucks and SUVs to producing commercial vehicles, after deeming the consumer market unready for the smaller vehicles.

“Robert Bollinger and his team made a gutsy call two years ago to pivot to an entirely different market segment,” said Bollinger Motors’ CEO Jim Taylor. “The commercial vehicle segment is ready for electrification and Bollinger Motors has developed a world-class truck that will meet the fleet needs for companies across the country. We are excited to see these vehicles roll off the line, head to dealer lots and find a home with our customers.”