AUSTIN, Texas -- Roger Nielsen, CEO of Daimler Truck North America, discussed electrification, autonomy, the state of the economy and the supply chain during a round table at the American Trucking Associations Annual Management Conference and Exhibition in Austin, Texas.
PORTLAND, OR – Capturing nearly 40% of the North American Class 6-8 truck market, it was a banner year for Daimler Trucks North America, and according to president and CEO Roger Nielsen, the company isn’t done yet. Daimler sold more than 470,000 trucks worldwide last year to the tune of more than CAN $57.7 billion in revenue and a 6.7% return on sales. Nielsen credits the strong year on sales of the New Cascadia, with 46,000 orders for the truck in the first year. That number is a significant boost over the first-year sales of the original model which sold about 25,000 units in its debut year.
MADRAS, OR - Roger Nielsen, the recently named president and Chief Executive Officer of Daimler Trucks North America, doesn't seem concerned by talk about renegotiating the North American Free Trade Agreement - even though its manufacturing footprint includes Mexico. "We're a global company, and globally we believe in free trade. And we're prepared to engage everybody and anybody in discussions," he said during his first media briefing. "I don't anticipate any major changes in the NAFTA." The company has reserve manufacturing capacity in the U.S. and Mexico, he noted. The supply chain is also dual-sourced. "They have the ability to source worldwide or source domestically."
PORTLAND, OR - Daimler Trucks North America (DTNA) has named Roger Nielsen as president and Chief Executive Officer (CEO) of DTNA and its affiliate companies Freightliner Trucks, Western Star Trucks, Thomas Built Buses, Freightliner Custom Chassis Cooperation, and Detroit Diesel Corporation effective April 1. Nielsen will be succeeding Martin Daum, who as of March 1, became Member of the Board of Management of Daimler AG responsible for Daimler Trucks and Buses. "Roger Nielsen brings a rock solid product, manufacturing and sales background to this position paired with a razor-sharp focus on technology, quality and customer service. He has an excellent track record as an influential leader in the industry," said Daum. "Having worked closely with Roger for so many years, I am certain that DTNA, its people and all its brands are in the best hands."
We have changed the way we showcase trucks and trailers available for sale – and now send the details right to your email inbox.
Simply click here to subscribe to our bi-weekly HD Hotlist for the listings.
