Volvo

What’s that in your bag? Swag

Gratuit. Livre. Zadarmo. However you say it, it’s free. At conventions it’s the Stuff We All Get - SWAG. At every trucking convention, nearly every booth features some kind of giveaway, and Truck World 2018 was no different. With more than 500 exhibitors - including more than 75 companies in the two-day recruiting pavilion – my mission was clear: hit every booth and come away with as much free stuff as possible. There was one simple rule – I couldn’t take for anything that wasn’t available to everyone. I didn’t include draws where there was only one prize awarded at the end, but did include gifts which required something from the giftee, as long as it was a simple ask and there were enough prizes for most people who completed the task. I also included prizes available only to children, although I didn’t take them home with me.

Volvo debuts new regional haul tractor

Volvo Trucks North America has unveiled the VNR regional haul tractor, targeting what the manufacturer sees as an increasing focus on regional runs. "The regional haul segment is changing and growing, and we are going to be part of the solution," said Goran Nyberg, president Volvo Trucks North America, during the truck's world reveal at the Expocam trade show in Montreal. Last year, 21% of the Class 8 trucks sold in Canada had sleepers smaller than 48 inches; day cabs represented 38% of Class 8 sales. Volvo expects those shares to increase because of factors such as an intensifying driver shortage, as fleets look for ways to attract a new generation of employees.