Baer named president at Vipar Heavy Duty

CRYSTAL LAKE, IL – Chris Baer has been named the new president of Vipar Heavy Duty, the company announced during its annual business conference.

Baer joined Vipar in January 2002 as director – program management, and in November 2003 was named vice president and a corporate officer. He was promoted to executive vice president in November 2014.

The network of independent aftermarket truck parts distributors has more than 630 locations across Canada, the U.S., Puerto Rico, and Mexico.

“Chris is well-respected by VIPAR Heavy Duty stockholders and suppliers and by his colleagues in the heavy duty industry,” said Bill Nolan, chairman. “He is a proven leader with excellent market knowledge who will help us continue on a strong upward path as an organization. At the same time, I want to thank Steve Crowley on behalf of all my fellow shareholders for his years of leadership. We have experienced an immense amount of growth during his time at the helm and are grateful for his dedication and hard work. Steve has been a tremendous leader and a good friend.”

Before joining Vipar, Baer held a variety of sales management roles with Chicago Rawhide/SKF for 17 years. He has served as a member of the AWDA Young Executive Society (YES) committee and earned the Automotive Aftermarket Professional (AAP) designation from the University of the Aftermarket. In 2014 he received the Northwood University Automotive Aftermarket Management Education Award. Baer is a graduate of North Park University in Chicago.


John G. Smith is the editorial director of Newcom Media's trucking and supply chain publications -- including Today's Trucking,, TruckTech, Transport Routier, Inside Logistics, Solid Waste & Recycling, and Road Today. The award-winning journalist has covered the trucking industry since 1995.

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