ELYRIA, Ohio — Bendix is taking its message north of the border as the company strives to help educate commercial vehicle manufacturers and distribution channel partners about the benefits of advanced vehicle safety technologies and the perils of supplying counterfeit parts. Bendix reps will join a panel of experts at the Canadian Transport Equipment Associations (CTEA) Conference, beginning Nov. 6.

The annual event, this year hosted at the Marriott Hotel Halifax Harbour in Halifax, N.S., brings together commercial vehicle manufacturers, their dealers, distributors, component manufacturers and service providers in the Canadian marketplace. The event will enable attendees to discuss critical existing technology as well as cutting-edge technological information, engage in high-profile networking, and enhance understanding of the issues and challenges facing the commercial vehicle industry, officials say.

During the Trailer Stability Technical Session on Nov. 6, Tom Weed, an engineering supervisor with Bendix, will discuss the availability of full electronic stability control (ESC/ESP) for tractors, trucks, buses and trailers, and its impact on highway safety.

At the Imposters/Counterfeiters session Nov. 7, Andrew Cifranic, brand manager with Bendix, will speak about the impact of knock-off and non-genuine parts on vehicle brake performance, overall highway safety, brand equity, and lost revenue for legitimate component manufacturers.