CHICAGO, IL – The North American Commercial Vehicle Show (NACV Show) today announced that Daimler Trucks North America (DTNA) has signed a letter of intent to exhibit at the inaugural NACV Show in Atlanta, Georgia from September 18-22, 2017, as well as the 2019 and 2021 NACV Shows. DTNA also joins the NACV Show exhibitor advisory committee.
“Daimler Trucks North America has diligently reviewed numerous concepts and proposals for the next evolution in shows and exhibitions in the North American commercial vehicle market, and we have chosen the North American Commercial Vehicle (NACV) Show as the one commercial vehicle event that can meet our business goals and needs,” said Daimler Trucks North America President and CEO Martin Daum. “The NACV Show is the perfect platform for Daimler Trucks North America to connect with our suppliers and fleet customers, launch new products and meet with industry press.”
David Giroux, Director Corporate Communications and Corporate Marketing at Daimler Trucks North America continued, “The NACV will be the one industry show to spotlight technologies from both truck manufacturers and suppliers alike to give North American fleet customers access to new innovations from suppliers and manufacturers.
“Our choice to sign a letter of intent for the NACV has no connection to other annual regional shows. Attendance at regional shows – such as MATS or GATS – by local dealers or individual brands will be at their discretion. We will not be attending these shows on a collective corporate basis. The NACV will be a showcase for technologies and innovations across all Daimler Truck brands operating in North America. We look forward to the inaugural show in September 2017,” Giroux added.
The NACV Show is organized and managed jointly by Newcom Media USA (Newcom) and Hannover Fairs USA (HFUSA). The NACV Show targets North American-based commercial fleet owners, heavy duty vocational applications, commercial and light commercial vehicle dealers, distributors, original equipment manufacturers, service suppliers, and the commercial vehicle trade media. The first three biennial NACV Shows will be held in Atlanta.
“As the world’s leading commercial vehicle manufacturer, it is critically important to have a technological showcase fitting for display of Daimler Trucks’ unmatched product offerings,” said Florian Martens, Director, Global Communications, Daimler Trucks. “The NACV will provide us the opportunity to spotlight the technology and the boundless innovation that is synonymous with Daimler Trucks.”
Martens continued, “The North American truck market is a technological leader, highly sophisticated and critically important to Daimler Trucks, this is an exciting development in the global commercial vehicle industry.”
“Daimler Trucks North America’s commitment to these three events solidifies the importance of the NACV Show, creating value for all of our visitors and exhibitors,” said President & CEO of HFUSA, Larry Turner. “HFUSA and Newcom formed this strategic collaboration to offer industry participants a first look at new products and solutions, as well as a premier destination to network and form business partnerships.”
“We will continue to work with the other truck manufacturers and strategic industry partners over the coming weeks to solidify their commitments with the goal of presenting the full event concept to the industry at large by July 1,” added Joe Glionna, Vice President of Newcom.
About Hannover Fairs USA
Hannover Fairs USA (HFUSA) develops and manages marketing programs at Deutsche Messe events in Hannover, Germany and the United States, as well as in such key emerging markets as China, India and Turkey. Working closely with its clients, Hannover Fairs helps them maintain their competitive position on and off the event floor. The company’s programs reflect the global scope of Deutsche Messe’s activities.
About Newcom Media USA
A wholly owned subsidiary of Newcom Business Media in Toronto, Newcom is Canada’s premier B2B publisher delivering information and marketing services to a wide variety of industries via magazines, directories and trade shows. Their trucking portfolio includes Today’s Trucking, TruckandTrailer, Transport Routier, Truck News, and Truck West magazines, as well as the Truck World and ExpoCam trade shows.
About Deutsche Messe AG
From its headquarters in Hannover, Germany, Deutsche Messe AG plans and stages leading capital goods trade fairs around the globe. The company ranks among the five biggest tradeshow organizers in Germany, with projected revenue of 329 million euros in 2015. The company’s event portfolio includes such world-leading events as CeBIT (digital business), HANNOVER MESSE (industrial technology), BIOTECHNICA/LABVOLUTION (biotechnology and lab technology), CeMAT (intralogistics and supply chain management), didacta (education), DOMOTEX (carpets and floor coverings), INTERSCHUTZ (fire prevention, disaster relief, rescue, safety and security), and LIGNA (woodworking, wood processing, forestry). With approx. 1,200 employees and a network of 66 representatives, subsidiaries and branch offices, Deutsche Messe is present in more than 100 countries worldwide.
About Daimler Trucks North America
Daimler Trucks North America LLC, headquartered in Portland, Oregon, is the leading heavy-duty truck manufacturer in North America. Daimler Trucks North America produces and markets commercial vehicles under the Freightliner, Western Star and Thomas Built Buses nameplates. Daimler Trucks North America is a Daimler company, the world’s leading commercial vehicle manufacturer.
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