Denso expanding on PowerEdge

Joe Mejaly, senior vice president Desno

LAS VEGAS, NV – Denso Products and Services Americas is building on its PowerEdge Diesel Aftertreatment Program, expanding the coverage for its Diesel Particulate Filters. By this spring it will also offer full coverage of Diesel Oxidation Catalysts.

“We recognized the need for an all-new program as costs associated with core management rise and core fallout increases,” says Joe Mejaly, senior vice president. “In addition, we are employing cutting edge technology to improve both the quality and performance of our product offering.”

The company will add a medium-duty Diesel Particulate Filter and Diesel Oxidation Catalyst program for Class 2-6 vehicles, including those made by GM, Ford and Chrysler. And this fall it is scheduled to roll out an off-road and expanded offering of its enhanced performance plugs, capable of working under high heat and high compression.

In the U.S. it will also offer turnaround times of 24 to 48 hours, thanks to a new 143,000-square-foot parts distribution warehouse in Rancho Cucamonga, California. That’s 53,000 feet bigger than the company’s site in Compton, California.

Denso also continues to play a role in developing autonomous and electrified vehicles.

Times are changing, Mejaly says. The marketplace has relied on combustion engines since the days of Henry Ford, but the ranges of electric vehicles continue to expand. Six years ago, meanwhile, the idea of an autonomous vehicle was talk. Now it’s technically possible.

At the recent Consumer Electronics Show, Denso even demonstrated a Holographic Haptic Controller Technology that would replace the traditional dash. Its Human Machine Interface would allow users to control vehicle stereos and HVAC system with a simple glance and a nod.

“We’re not talking about the Jetson,” he said, referring to how close technology like this is to reality. “Tomorrow is not necessarily five years from now or 10 years from now.”

In less than half a year, the business has also signed joint ventures with everyone from Ericsson to Toshiba and University of Michigan.

The future is coming, and Denso plans to be prepared.

John G. Smith is the editorial director of Newcom Media's trucking and supply chain publications -- including Today's Trucking,, TruckTech, Transport Routier, Inside Logistics, Solid Waste & Recycling, and Road Today. The award-winning journalist has covered the trucking industry since 1995.

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