KANSAS CITY, Mo. — It’s an American program for American drivers, but it’s nonetheless a noble award that will change somebody’s life for the better. Arrow Truck Sales has once again launched its Back on the Road program, which will help a downtrodden truck driver get back on his or her feet and back behind the wheel of their own rig.

The award, now in its third year, looks to award a trucker who “consistently and unselfishly” helps others in need or otherwise supports the trucking industry. It has a celebrity spokesperson, country music star Aaron Tippin and a strong partner in Volvo Trucks.

Arrow is now soliciting stories about American truckers who may have lost their truck (and livelihood) through unfortunate circumstances beyond their control, and are deserving of a second chance.

The winning nominee will receive a 2007 Volvo VNL670 from Volvo, a one-year work agreement with Heartland Express and an assortment of other prizes.

“Over the past two years, we’ve received a number of heart-warming stories of truckers helping others in need. So, we felt we should recognize these individuals, and their acts of kindness and consideration, as part of this year’s campaign,” said Carl Heikel, CEO of Arrow Truck Sales. “We believe the Back on the Road campaign has not only had a positive influence on those we’ve selected as winners, but on the trucking industry as a whole.”

So if you’ve got an American buddy who’s down on their luck and may be considered for the award, you can nominated them at www.BackOnTheRoad2010.com. The deadline is Dec. 6 and the award will be presented at the Mid-America Trucking Show in Louisville next March.