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DHL Canada rebrands

TORONTO, Ont. -- DHL Canada is changing the look of its parcel, express and logistics businesses under a new unifie...

TORONTO, Ont. — DHL Canada is changing the look of its parcel, express and logistics businesses under a new unified DHL brand.

The rebranding also signifies the initiation of the company’s plan to integrate the recently acquired domestic services of Loomis, the international expertise of DHL Worldwide and the shipping and logistics operations of Danzas AEI Intercontinental under the brand’s bold yellow and red theme.

The announcement is part of DHL’ s parent, Deutsche Post World Net ‘s, worldwide rebranding program that is designed to leverage the popular DHL name to unify all of its express and logistics businesses globally.

In Canada, DHL Canada and Loomis will be integrated to create DHL Express, while the services of Danzas will fall under the new DHL Danzas Air & Ocean. Additional divisions will include DHL Solutions, focusing on contract logistics as well as warehousing and distribution and DHL Freight servicing truck load and less-than-truck shipping needs.

“By combining these significant operations under one banner and integrating their operations, we will be able to provide our more than 60,000 customers with access to a full range of shipping and delivery services form one source, ” said Eric de Maat, President of DHL Canada.

In the short term, DHL is focusing on increasing its cross-border air business, making it easier to accomplish air express service into Canada. In doing so, six major Canadian cities (Winnipeg, Windsor, Ottawa, Halifax, Calgary and Edmonton) have vastly improved schedules to and from the United States, company officials say.

DHL has also recently announced its intention to purchase Airborne Express ‘ domestic ground service in the United States. This acquisition will allow DHL in Canada to offer customers time-sensitive delivery to virtually every U.S. ZIP code.

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