LAS VEGAS, NV – Haldex is bringing its Air Disc Brakes to North America with a “big bang,” says Walter Frankiewicz, president and senior vice president, Haldex North America.

The company announced during Heavy Duty Aftermarket Week that it is offering a full line of all-makes Air Disc Brake pad repair kits through a partnership with Fras-le.

Under the co-branding agreement, Haldex will market the products under the Midland brand and be responsible for sales, marketing and distribution. Fras-le will be responsible for engineering and application expertise.

“We believe that in Fras-le, we have selected the perfect partner for this innovative program,” Frankiewicz said. “Fras-le has earned the confidence of Haldex and many customers around the world, and has continuously proven their expertise in the manufacturing realm while demonstrating a proficient understanding regarding the demands of today’s braking applications and developing high-performance friction solutions through their strong engineering and R&D platforms.”

The move comes as Haldex emerges from a failed hostile takeover by Bendix and Knorr-Bremse. “Our organization has a passion to win and overcome obstacles,” Frankiewicz said.

There are about 1.5 million air disc brakes around the world, and the components are gaining ground in North America.