Half of truck owners switch brands because of poor experience: Survey

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survey results

TORONTO, Ont. – Almost half (49%) of surveyed truck owners say they have switched nameplates because of a poor dealership experience.

The finding, released in the latest Pulse Survey by Today’s Trucking readers, essentially matches the 51% who said they have switched truck brands solely because of a poor experience with one model or spec’.

Truck brand, acquisition cost, and the available engine power and torque were the top three factors considered when acquiring equipment. Rounding out the Top 10 in order were fuel economy, engine brand, maintenance support, dealership support, warranty coverage, sleeper size and amenities, and weight.

When it comes time to acquiring a truck or tractor, 57% of those surveyed said they buy new, while 26% prefer used equipment, and 17% lease.

Forty-two per cent of those surveyed said their typical truck or tractor is three to five years old, while 24% have equipment 6-10 years old, and 14% say it’s 11-15 years old. Nine percent of respondents say their equipment is actually 16 or more years old.

Read what equipment editor Jim Park has to say about those who are opting for older equipment and why.

Pulse surveys are conducted on a monthly basis by Today’s Trucking magazine.


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John G. Smith is the editorial director of Newcom Media's trucking and supply chain publications -- including Today's Trucking, trucknews.com, TruckTech, Transport Routier, and Road Today. The award-winning journalist has covered the trucking industry since 1995.

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