TORONTO — So what if he flew in on a private jet and is now blasting 100 dBs of quote unquote music through multi-megawatt loudspeakers in front of a blindingly bright laser-light extravaganza?

It doesn’t mean Joe RockStar isn’t an environmentalist — or trying to be. 

In fact, quite a few rock-n-rollers (take, for example, Green Day) make much of their efforts to minimize their carbon Nikeprint.

And now, with the help of one of Canada’s largest carriers – UPS — that just got a lot easier.

UPS and the huge entertainment production company Live Nation Entertainment have announced a sponsorship alliance; designed to ensure that all the Live Nation acts get their shows on stage, on time, and with minimal environmental impact.

As part of the alliance, UPS will provide participating artists with a verified measurement of their existing transportation carbon footprint; develop customized plans that leverage UPS’s integrated, multi-modal network to reduce emissions, then mitigate any remaining CO2 output by purchasing and retiring certified carbon offsets.

UPS has come a long way since it started life as a package delivery company.

Like many carriers, UPS provides lots of services many people don’t associate with trucking such as inventory management, product repairs and returns, order fulfillment, international trade consulting and even online printing and other retail services.

“Managing the logistics of a concert tour is not unlike what UPS does for other high-stakes customers that require flawless execution, such as the healthcare and high-tech industries and the London 2012 Olympic and Paralympic Games,” said Ron Rogowski, UPS vice-president, sponsorship & events.

Live Nation Entertainment is the world’s leading live entertainment and e-commerce company.