GREENSBORO, N.C. — Mack Trucks has named John Walsh its vice-president of marketing, effective Dec. 1.
Walsh was previously director of media and public relations with Mack and has been with the company since 2002.
In his new role, Walsh will head the development and implementation of strategies aimed at driving sales, safeguarding and enhancing the Mack brand and growing merchandising and branding efforts, the company announced.
Walsh replaces Michael Reardon, who was previously appointed vice-president of sales with Mack. Walsh will continue working out of Mack’s Greensboro, N.C. headquarters.
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