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Maxim weight-loss challenge tips scales with 30,000 lbs of food donations

WINNIPEG, Man. -- Maxim Truck and Trailer has donated enough money to buy 30,000 lbs of food to a Winnipeg area food bank after completing its inaugural weight-loss challenge: the Maxim 500 Pound Challenge. The company presented the cheque to...


Harry Dornn (right), marketing director with Maxim Truck and Trailer, presents David Northcott, executive director of the Winnipeg Harvest food bank, with a cheque good for 30,000 lbs of food on March 19. Maxim made the donation following a company-wide weight-loss challenge, making a donation for each pound lost by participants.
Harry Dornn (right), marketing director with Maxim Truck and Trailer, presents David Northcott, executive director of the Winnipeg Harvest food bank, with a cheque good for 30,000 lbs of food on March 19. Maxim made the donation following a company-wide weight-loss challenge, making a donation for each pound lost by participants.

WINNIPEG, Man. — Maxim Truck and Trailer has donated enough money to buy 30,000 lbs of food to a Winnipeg area food bank after completing its inaugural weight-loss challenge: the Maxim 500 Pound Challenge. The company presented the cheque to Winnipeg Harvest – Manitoba’s largest food bank – on Monday. Additional donations are being made to food banks in Toronto, Regina, Carnduff, Sask., Edmonton, and Killarney, Man this week.

The donations are the result of Maxim’s inaugural Maxim 500 Pound Challenge, a weight loss challenge created for Maxim employees, customers, suppliers, partners, and friends. The challenge ran from Jan. 7 to Feb. 27, with teams from across western Canada weighing in weekly. For every pound lost during the challenge, Maxim is donating to a food bank in the team’s community.

“We were glad to help out. We all shed a few pounds to put a few pounds of food on the tables of people who need it more than we do,” said Doug Melnychuk, Maxim 500 Pound Challenge team captain from Ken Palson Transport in Winnipeg.

Organizers say the idea for the Maxim 500 Pound Challenge came from the desire to highlight the benefits of the MaxxForce line of engines from International Trucks.

“We started the Maxim 500 Pound Challenge to highlight the weight advantage of the MaxxForce engine,” said Harry Dornn, marketing director at Maxim. “We ended with more than 1,200 lbs lost by nearly 200 participants – and were able to donate more than 30,000 lbs of food to food banks across Canada. We want to say a very special thank you to all our employees, customers, and suppliers who helped create healthier workplaces and give back to their communities.” 


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