Quebec association reaches out to next generation

by Steve Bouchard

LA MALBAIE, Que. – The Quebec Trucking Association continues to reach out to a new generation of workers as it responds to a shortage of drivers, dispatchers, mechanics, and personnel in other key industry positions.

That labor shortage is the top challenge for the trucking industry, chairman Patrick Turcotte said in an address to the 67th annual convention, which began Friday.

“[QTA] has taken action on a number of fronts, including the campaign to attract young people aged 15 to 25 to the industry. It was a great success on Facebook,” he said. A new campaign focusing on youth is scheduled to be unveiled Saturday.

More than 150 young people participated in the Enhanced Access to Heavy-Duty Driving Program, he added, highlighting the contributions of everyone involved in that program’s success.

In his address, Turcotte also welcomed the provincial government’s renewal and improvement of the Ecocamionnage program.

“This program is important because our industry is made up primarily of [small and medium-sized enterprises] that need support to achieve the GHG reduction goals,” he said.

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