Ram unveils upfitter program, augmented reality

John G Smith

INDIANAPOLIS, IN – Ram Trucks is unveiling two new tools for its commercial dealers – certifying up-fitters, and presenting customers with an “augmented reality” experience.

The new Ram Q-Pro program will use engineers to validate manufacturers or up-fitters who transform Rams into work trucks, measuring such things as quality standards, compliance, and a commitment to continual improvement.

“We become easier to do business with from an up-fit and a body manufacturer standpoint,” said Dave Sowers, who leads Ram Truck marketing for commercial vehicles. 

Dealers will be provided with lists of the Q-Pro companies. That adds to tools including a bodybuilder guide on the company’s website.

Sales teams, meanwhile, have another tool that will offer potential customers a chance to view showroom vehicles in a new way. Pointing an iPad in the direction of a ProMaster City or Chassis Cab, viewers can see the various shapes that configurations can take. During a demonstration at the Work Truck Show, for example, it was seen to add a stake bed to the back of a bare chassis.

John G Smith

John G. Smith is the editorial director of Newcom Media's trucking and supply chain publications -- including Today's Trucking, trucknews.com, TruckTech, Transport Routier, Inside Logistics, Solid Waste & Recycling, and Road Today. The award-winning journalist has covered the trucking industry since 1995.

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