INDIANAPOLIS, IN – Ram Trucks is unveiling two new tools for its commercial dealers – certifying up-fitters, and presenting customers with an “augmented reality” experience.

The new Ram Q-Pro program will use engineers to validate manufacturers or up-fitters who transform Rams into work trucks, measuring such things as quality standards, compliance, and a commitment to continual improvement.

“We become easier to do business with from an up-fit and a body manufacturer standpoint,” said Dave Sowers, who leads Ram Truck marketing for commercial vehicles. 

Dealers will be provided with lists of the Q-Pro companies. That adds to tools including a bodybuilder guide on the company’s website.

Sales teams, meanwhile, have another tool that will offer potential customers a chance to view showroom vehicles in a new way. Pointing an iPad in the direction of a ProMaster City or Chassis Cab, viewers can see the various shapes that configurations can take. During a demonstration at the Work Truck Show, for example, it was seen to add a stake bed to the back of a bare chassis.