Road show to highlight fuel-efficient tech

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NEW YORK, NY – Shell, PepsiCo, the North American Council for Freight Efficiency (NACFE) and Carbon War Room are joining forces in a U.S. road show to showcase fuel-efficiency technologies – and the final stop on September 24 will be at the new North American Commercial Vehicle (NACV) show in Atlanta, Georgia.

Known as Run on Less, the tour will run for three weeks in September and feature six to 10 Class 8 trucks equipped with different technologies that can help achieve at least 26 liters per 100 kilometers (9 miles per US gallon). Featured technologies will include options such as 6x2s, automated transmissions and aerodynamics.

Driver progress, as well as saved dollars and carbon emissions, will be tracked and reported in real time through a Run on Less website.

This month, event organizers will be accepting applications from fleets that want to participate.

“Now more than ever, fleets need help sifting through the noise and making better purchasing decisions, and manufacturers need help understanding the benefits and consequences of how fleets use their technologies”, said Scott Perry, chief technology and procurement officer, Ryder, and NACFE Board Chairman. “Run on Less will overcome these challenges by highlighting the opportunities of technologies that are available and profitable today.”

“Shell consistently works to raise awareness about the energy challenge facing us and the Run on Less collaboration is the perfect way to demonstrate our commitment,” adds Annie Peter, fleet sector marketing manager, Shell Lubricants. “With new fuel economy regulations on the horizon and the need for continuing advances in fuel economy, Shell Lubricants recognizes that a holistic approach to making fuel economy gains is important. This includes advances in engine and drivetrain technology, the use of low viscosity lubricants, aerodynamic designs, efficient driving methods, and more.”

“Delivering products using a more efficient fleet is a key component of achieving PepsiCo’s goal to reduce absolute greenhouse gas emissions across our value chain,” said Mike O’Connell, senior director, supply chain, PepsiCo. “Run on Less provides a unique opportunity for us to join other forward-looking fleets to demonstrate best practices when it comes to MPG, and provide real-world confidence to encourage widespread adoption of fuel-efficient technologies, ultimately improving the bottom line for North American fleets.” 

Newcom, which publishes Today’s Trucking, is a partner in the North American Commercial Vehicle Show. 

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John G. Smith is Newcom Media's vice-president - editorial, and the editorial director of its trucking publications -- including Today's Trucking,, and Transport Routier. The award-winning journalist has covered the trucking industry since 1995.

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