Shell Rotella SuperRigs returns for its 43rd year

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The Shell Rotella SuperRigs truck beauty contest is set to celebrate its 43rd edition at the Atlanta Motor Speedway in Georgia from May 29-31, 2025.

The event, which is free and open to the public, will showcase some of the finest and most eye-catching big rigs from the U.S. and Canada.

Shell Rotella SuperRigs truck
(Photo: Supplied)

“Shell Rotella SuperRigs is more than a competition—it’s a tribute to the incredible spirit and dedication of truck drivers,” organizers said in a release.

The three-day celebration will feature more than $25,000 in cash and prizes across over 20 categories, including awards for best chrome, best lights, and the prestigious best of show. In addition, 12 drivers will earn a spot in the 2026 Shell Rotella SuperRigs calendar. Registration details will be announced soon.

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