Volvo VNL reveal breaks record — with a 3-year-old

John G Smith

DUBLIN, VA – We’ve all known the excitement of opening a present. But three-year-old Joel Jovine helped Volvo Trucks secure a Guinness World Record with the “world’s largest unboxing” – unveiling a new Volvo VNL.

Joel was presented with a 80x14x18-foot box, and opened it up to reveal the new line-haul tractor. His reward in addition to the record came in the form of a firsthand look and a ride … with a decidedly older driver at the controls.

To secure the record, the box had to enclose the entire truck and be opened manually without tools. The truck itself also had to be removed without destroying the box, which had to be made of traditional cardboard and cellophane.

You can watch the record be broken at

“Joel become so excited seeing the new Volvo VNL 760 revealed when he opened the box,” said Magnus Koeck, vice president of marketing and brand management for Volvo Trucks North America.

The record-setting reveal was filmed May 12 in Charlotte, North Carolina.

Watch for complete coverage of the new VNL.

John G Smith

John G. Smith is the editorial director of Newcom Media's trucking and supply chain publications -- including Today's Trucking,, TruckTech, Transport Routier, Canadian Shipper, Inside Logistics, Solid Waste & Recycling, and Road Today. The award-winning journalist has covered the trucking industry since 1995.

Have your say

We won't publish or share your data