Dolly Parton partners with Tennessean Travel Stop for 2026 rebrand
Dolly Parton is partnering up with the Tennessean Travel Stop to rebrand its flagship location in Cornersville, Tenn., as Dolly’s Tennessean Travel Stop by the summer of 2026.
This first rebranded location — which will remain open during the renovations — will serve as both a pilot, proof-of-concept project and a flagship for future sites planned under the Dolly’s Tennessean Travel Stops banner. Additional locations across Tennessee and beyond are set to be announced in 2026. The venture is already moving through the necessary permitting and partnership phases, setting the stage for expansion across key travel corridors in the coming years.
“All the years spent visiting greasy spoon cafes, truck stops, and roadside pit stops have given me an under standing of what traveler’s desire on the road,” Parton said in a news release. “Whether you are driving a truck, a bus, or a car, you want a place that feels like home and recharges you for the rest of your journey. I believe we will fill a void out there on the highways, all while bringing the heart and soul of Tennessee.”
The company says that the goal is to modernize the site and the amenities, while integrating curated dining and regional retail tailored to truck drivers, bus drivers, and motorists.
“The Tennessean has long been a ‘home away from home’ for truck drivers, travelers, and locals alike. Our roots in this community run deep — we’ve created jobs, built connection, and welcomed generations of people through our doors,” said Gregory H. Sachs, chairman and CEO of the Tennessean Travel Stop and Sachs Capital Group. “Together with Dolly and her team, we’re reimagining what a travel stop can be—transforming it into a warm, inviting destination where everyone feels welcome to slow down, kick up their feet, and stay awhile.”
“This project reflects Dolly’s love for her home state and her commitment to supporting local business, community, and the travelers who keep America moving,” added Danny Nozell, CEO of CTK Enterprises and Parton’s long-time manager.
More details on design plans, additional locations and opening timelines will be released later.
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