Custom Truck Sales celebrates 50th anniversary

by Truck News

REGINA, Sask. — Custom Truck Sales recently celebrated its 50th anniversary as a Kenworth dealer, inviting nearly 1,000 customers to five events at its Manitoba and Saskatchewan dealerships.

The five events were tied together by a tour lead by Kenworth T680 and T880 trucks, painted in the company’s colours and decorated with 50th anniversary decals. Custom Truck Sales dealerships in Regina, Saskatoon and Estevan, Sask. and Brandon and Winnipeg, Man. hosted the events.

custom truck sales group

The company was founded by Arnold Leach and is now run by his grandson Brent Leach. Brent’s brother Ken is vice-president and sister Wendy Williams is one of the company’s operating directors. Another brother, Rob, is a non-operating partner.

“Back then, the Kenworth LW924 and the Kenworth W923 had a strong reputation among oilfield explorers and vocational customers for handling the 40-below temperatures and the area’s diverse environment,” Brent Leach said of the company’s beginnings. “The W900 and K100 cabover also were the truck of choice for Canadian long-haul truckers. Grandpa Leach just knew Kenworth represented our family’s future.”

“If my grandfather were alive today and looking for a sign that he and my father had made the right choice to join Kenworth, the positive customer reaction to those four commemorative Kenworth trucks at our anniversary celebrations certainly would have said it all,” Brent added. “We certainly appreciated having nearly 1,000 of our customers join us in celebrating our 50th anniversary.”

Custom Truck Sales also made a “major donation” to STARS Air Ambulance, which provides emergency medical aid and life-saving transport via helicopter and plane to critically ill and injured patients in Alberta, Manitoba and Saskatchewan.

“My father is proud – as would be my grandfather – that we chose to make a major donation and provide awareness for an organization that’s helped save thousands of lives in our communities,” Brent said.

custom truck sales celebration

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