Northern Ontario International dealerships rebrand

by Truck News

SUDBURY, Ont. — Nickel City International and Timmins International have rebranded as Tru-Nor Truck Centres, to celebrate their northern heritage.

The dealer network also welcomed a new location in Sault Ste. Marie to the family.

“This is a logical next step for us. We are excited to align our Sudbury and Timmins truck dealerships under the Tru-Nor Truck Centres name and to add a new branch in Sault Ste. Marie,” said Terry Descoteaux, general manager of Tru-Nor. “We remain committed to offering the exceptional sales and service experiences our customers have come to expect. The name change to Tru-Nor Truck Centres will facilitate a Northern brand recognition and allow us to focus on a consistent and quality customer experience in all locations.”

There is no change in management or ownership, the company said.

The new location in the Soo is located at 605 Third Line East, off Great Northern Road. More info can be found at

The Sudbury Tru-Nor Truck Centres International dealership.
The Sudbury Tru-Nor Truck Centres International dealership.

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