TORONTO, Ont. — Bridgestone used Truck World to launch its new R283A steer tire to the Canadian market.
The company says the Ecopia tire produces 3% less rolling resistance than the R283 tire it replaces and will offer 21% longer wear life.
The fuel savings come from the IntelliShape sidewall design, which uses less bead filler, reducing tire weight by about three pounds, according to Leighton Watkins, regional manager, Eastern Canada with Bridgestone Commercial Solutions.
“We’ve taken three pounds of rubber out of the overall weight of the tire,” Watkins told Truck News. “This new enhanced bead filler has made a different shape on the sidewall and made it thinner. All the safety features of the product are still there. It still carries the same load capacity.”
The tire was launched in the US in January and is now ready for delivery in Canada.
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