MISSISSAUGA, Ont. — Peterbilt’s Innovation and Class tour rolled into Cervus Equipment’s Mississauga location today, showcasing the company’s latest products.
The tour centers around a mobile display that lets customers get an up close look at the Paccar MX-11 and MX-13 engines, learn more about Peterbilt products and even try their hand at a driving simulator. The air-conditioned trailer offered a welcome reprieve from the heat outside, where a free barbecue lunch was served up and where Cervus reps mingled with customers.
“We’re mainly giving them an opportunity to see some of the new innovations and technologies that are going into the trucks,” explained Andy Pipe, branch manager for Cervus Equipment in Mississauga. “Also, it helps customers to build a relationship with the dealership, meet the service manager, the parts manager and the sales manager and go through the trucks we have in stock.”
Trucks in stock is something most dealers industry-wide have too many of. Inventories are high after orders slowed suddenly last year while truck plants were producing at near capacity. Pipe said this makes it a good time to buy a new truck from stock.
“We’re focusing hard on moving some of those stock trucks,” he said. “We have had some really good success. We’ve had employee incentives for referrals on stock trucks and have been aggressive with our customers to work out deals with them to get some of those trucks into their hands. I’m very comfortable with the success we’ve had so far in moving those stock trucks.”
The company continues to offer attractive financing (1.99% was displayed prominently in the windshields) as it continues to bring its inventory back in balance.
Pipe said he was expecting 100-150 customers throughout the afternoon at the event. One of the things generating the most interest was the new EPIQ package, a series of aerodynamic features that optimize the fuel efficiency of the on-highway Model 579.
Cervus will also be hosting the tour at its Windsor and London dealerships, July 15 and 18, respectively. The events run from 10 a.m. till 3 p.m. On July 27, the tour will visit Cervus’s Regina dealership.
Remaining Canadian dates on the tour include:
|Cervus Equipment Peterbilt||Windsor||Ontario||July 15|
|Cervus Equipment Peterbilt||London||Ontario||July 18|
|Thunder Bay Truck Centre||Thunder Bay||Ontario||July 22|
|Peterbilt Manitoba||Winnipeg||Manitoba||July 25|
|Cervus Equipment Peterbilt||Regina||Saskatchewan||July 27|
|Stahl Peterbilt – Edmonton||Edmonton||Alberta||July 29|
|Peterbilt Red Deer||Red Deer||Alberta||August 1|
|Calgary Peterbilt||Calgary||Alberta||August 3|
|Peterbilt Lethbridge||Lethbridge||Alberta||August 5|
|Stahl Peterbilt – Grande Prairie||Grande Prairie||Alberta||August 8|
|Peterbilt Pacific – Prince George||Prince George||BC||August 10|
|Peterbilt Pacific – Kamloops||Kamloops||BC||August 12|
|Peterbilt Pacific – Surrey||Surrey||BC||August 15|
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