PORTLAND, Ore. — October was a banner month for Daimler Trucks North America (DTNA), which set an all-time record for order intake in a single month.
DTNA says it received orders for 31,304 Classes 6-8 vehicles in October. In addition to being Daimler’s strongest one-month total ever, the company says it’s the best posted by any manufacturer.
The industry saw orders climb 61.2% in October but DTNA says its own growth came in at 116.9%. It commanded 51.9% of the industry total of 60,307 units, the company claims, citing stats from ACT Research.
“Daimler Trucks has a broader global footprint than any other manufacturer with strong pillars in Europe, America, and Asia. Intelligent platforms and components sharing enable us to deliver in each region the products with the best total cost of ownership for our customers,” says Dr. Wolfgang Bernhard, the Daimler Board of Management Member responsible for Daimler Trucks and Buses. “The number of incoming orders generated by Daimler Trucks North America in October demonstrates that our strategy is effective and that our vehicles provide customers with tangible benefits.”
DTNA says it has controlled about 38% of the Classes 6-8 NAFTA retail sales this year.
“Daimler Trucks North America is proud of our record-breaking October and we offer our sincere thanks to our customers and dealers for their confidence in our products,” said Martin Daum, president and CEO, Daimler Trucks North America. “Our customers’ dedication to acquiring vehicles with a proven real cost of ownership solution has driven sales of the Cascadia Evolution, as well as the expansion of Daimler Trucks North America’s entire product portfolio.”
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