TORONTO, Ont. – 407 ETR has been recognized for improved customer service, having been awarded with the First Call Resolution Improvement Merit Award for all of North America by Service Quality Measurement Group (SQM).

SQM is recognized as a leading authority in North America for the contact centre industry in the areas of measuring, management and performance.

SQM benchmarked over 260 call centres between October 2005 and October 2006 for this year’s awards. Other SQM award winners include Purolator Courier, Canadian Tire and TD Canada Trust.

“Customer service is a top priority,” said Mike Miller, 407 ETR’s chief customer operations officer. “Years ago, we identified and addressed challenges head-on. We hired additional staff and improved our operations and have made great progress ever since.”

Serving a customer base of a little more than six million accounts, representing more than 103 million trips in 2005, 407 ETR’s Customer Service Call Centre receives payments, answers a wide variety of enquires, up-dates accounts and encourages customers to take advantage of promotions.

407 ETR currently receives 50,000 calls each month. The average waiting time to speak to an agent is around 20 seconds.