Truck News


All Lit Up Over News Coverage Of Olympic Torch Relay (February 01, 2010)

I'm sure I'm not the only one who felt they were overdosed with media coverage of the Olympic torch run.

I’m sure I’m not the only one who felt they were overdosed with media coverage of the Olympic torch run.

(Yes, I’m aware this month’s issue includes a feature story on the relay, but I’m talking about the 24/7 news channels that are covering the relay around the clock).

One such news station even dedicated non-stop live coverage. I pity the poor cameraman (person) who spent weeks literally “on the road” with this procession.

I would think by the time it arrived in Vancouver, watching paint dry or water boil would have been more exciting.

Don’t get me wrong, I’m a huge Olympic fan.

In fact, I fell just a tad short on athletic ability in my younger days to experience the thrill of participating.

My definition of “tad” probably is a bit different than yours. The reality was, I had no choice since Air Guitar wasn’t an official event.

I’ve had mixed emotions about this year’s edition.

You see, I discovered this thing called e-Bay and while surfing the zillions of deals it offers, I came across no less then 15 original relay torches for sale.

Since most of these were listed as auctions, I’m not sure exactly how much they will ultimately sell for.

Most offers were in the $1,100-$2,000 range. One labeled “Buy it now” was going for $4,995. Ouch.

I would never criticize anyone for selling these.

These are hard times and we do what we have to in order to make ends meet.

On the other hand, if you’re a collector making a quick buck -shame on you.

You were lucky to be chosen to be part of this event and I hope that your greed turns around and somehow bites you in the butt.

Twenty years from now I hope they are worth 100 times what you got today.

Not everyone went through the “ordinary Joe” selection process. In our world of corporate sponsorship the Olympics has its fair share.

Meaning many corporate customers, media personalities, political leaders or anyone else of celebrity status were moved to the front of the line.

For the life of me I can’t understand why the publisher of Truck West wasn’t chosen.

They obviously don’t realize who I think I am.

Anyway, it’s just as well I didn’t grip the mighty torch.

It would have been embarrassing calling for oxygen halfway through the run (okay, walk).

Not unlike our industry, I’ve got a good feeling about the 2010 Olympics.

The team we’ve assembled will set a record for medals and our businesses will rebound.

Too bad I can’t say as much for the mighty Leafs, but that’s another story.

-Rob Wilkins is the publisher of Truck West and he can be reached at 416-510-5123.

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