WASHINGTON, D.C. – The ATA has unveiled a new campaign designed to build respect for the trucking industry by focusing on its qualities.
The American Trucking Associations developed the project in conjunction with PriceWeber, a Louisville, Ky. based marketing communications agency experienced in public relations campaigns for the transportation industry.
“The trucking industry and our professional drivers have a good story to tell the American public,” said ATA president and CEO Bill Graves.
“We want people to know more about how we contribute to their quality of life and about our commitment to their safety and security.”
The campaign will deliver its message in unique trucking industry style – with truckside advertising and roadside billboards.
“We don’t have five million dollars like other major campaigns but we do have five million trailers,” said ATA’s Graves.
Industry research has shown that “rolling billboard” messages can generate up to 10 million impressions per year. n
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