CAMBRIDGE, Ont. – Industry statistics indicate that by 2010, Ontario will need 70,000 new drivers just to keep up with forecasted economic growth and attrition. In light of these staggering figures, Challenger Motor Freight officials say they’ve taken action to ensure they’re able to continue to attract and keep drivers and ensure their customer capacity requirements are not affected.
One way Challenger has been attempting to keep recruitment levels up is by running their two new brightly coloured recruiting coaches up and down the 401. The coaches – furnished with the latest audio-visual equipment, PA system, comfortable seating, and refreshment areas – will stop at truck stops and community functions along their route between Toronto and Windsor or Montreal and Ottawa.
“Our intent is to create excitement among drivers,” says Enno Jakobson, vice president of risk management. “The coaches bring Challenger to the drivers in a way that no one else is doing. With them, we can invite drivers for coffee, do on-road interviews, describe our pay packages, and illustrate the opportunities we offer.”
Challenger also has future plans for the coaches in addition to recruitment which include on-road training for outlying drivers. A mini-classroom set-up complete with a small driving simulator is already in the works.
For more information on where to find the recruiting cruiser, contact the Challenger Recruiting department at 1-800-334-5142 or visit their Web site at www.challenger.com
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