Truck News

Feature

Dana, Eaton renew Roadranger deal

LOUISVILLE, Ky. - Ten years after diversified industrial manufacturer Eaton Corporation and Dana Holding Corporation created the original Roadranger marketing organization, the two companies have agre...


LOUISVILLE, Ky. – Ten years after diversified industrial manufacturer Eaton Corporation and Dana Holding Corporation created the original Roadranger marketing organization, the two companies have agreed to renew this initiative for an additional five years. The announcement was made at the Mid-America Trucking Show.

The Roadranger agreement gives truck buyers the option to select Eaton and Dana products as a complete system for singlesource specification, service and support for those products.

About 200 different components are available through the Roadranger organization, all of which are supported by a network of more than 180 sales and service representatives from Roadranger Field Marketing.

“About 10 years ago, we announced an unprecedented alliance of former industry rivals, accompanied by an exchange of businesses designed to make each company stronger and more valuable to its customers,” said David Renz, vice-president of sales and marketing, with Eaton.

“I’m happy to report that a decade later, the reasons we agreed to work together in the first place, are still valid today.”

Frank Sheehan, senior vicepresident of global sales, marketing, and planning for Dana, indicated that the agreement has become a marketing collaboration that works well, on many levels.

“Based on the feedback that we have received from our customers, the Roadranger approach has been a success.

“We’ve continued to work together to provide increasing levels of customer value and satisfaction, by virtually integrating our drive train systems, and other products into a solution that is clearly more than the sum of its parts.”


Truck News

Truck News

Truck News is Canada's leading trucking newspaper - news and information for trucking companies, owner/operators, truck drivers and logistics professionals working in the Canadian trucking industry.
All posts by

Print this page


Have your say:

Your email address will not be published. Required fields are marked *

*