EDMONTON, Alta. – Freightliner Trucks has announced the recipients of the 2005-2006 ASPIRE Awards, including First Truck Centre, of Edmonton, Alta., which won an ASPIRE Summit Award. Summit Awards are for dealers who score in the top 10, while Alpine Awards are for those dealers in the next 10.

The ASPIRE (Acknowledging Sales, Parts & Service, Image and Relationship Excellence) Program recognizes Freightliner dealers who demonstrate superior sales satisfaction, customer service and achieve high levels of performance in all aspects of their business. The award recipients were recognized at a recent awards ceremony in Carlsbad, Calif.

Qualifying criteria for ASPIRE awards relate to sales performance, service capabilities, parts inventory, financial performance and a wide range of other categories.

“ASPIRE has been successful in recognizing our top-performing dealers that consistently go above and beyond in all aspects of their business,” said Mark Lampert, senior-vice president of sales for Freightliner Trucks. “This annual program has also fostered enthusiasm throughout our dealer body and has ultimately strengthened our overall network.”