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The next time you're online you owe it to yourself to check out our new features on Trucknews.com. It seems that almost weekly we are introducing something new and the last few months have been no exc...


The next time you’re online you owe it to yourself to check out our new features on Trucknews.com. It seems that almost weekly we are introducing something new and the last few months have been no exception.

I don’t know about you, but I find myself spending much of my time just trying to keep up with all the new technology. In the media business, there are more and more “social platforms” that enable you to communicate with us and each other in real-time.

From my point of view, I’m really happy our editorial staff has some very talented young (key word being young) staff on-board who are on top of these developments. I’d like to think I’m not a dinosaur but I am amazed at how quickly things are changing.

I get a kick out of listening to the staff in the morning. They talk about their latest “tweets” and how the number of Facebook fans has doubled yet again.

If Rip Van Winkle awoke to these conversations he would have thought the world has been taken over by a rebel force of chickens.

I’ve been involved in IT department meetings where the language just flies over my head. Usually I’ll sit there and just nod or shake my head depending on the tone of the conversation.

If someone asks me what I think, my standard “Let me digest the problem and get back to you,” is the answer. It’s amazing how well that works.

In the early 90s, the company was considering providing laptop computers to the sales force.

They wanted to take advantage of a leading-edge sales program that was supposed to be the best thing since sliced bread.

Before making this kind of investment, it was decided they needed a Guinea Pig and of course, as fate would have it, that would be me.

Apparently, the general consensus was that if I could grasp the concept, anyone could.

A few months later, they took the machine away from me. Apparently using the screen for post-it notes wasn’t what they had in mind.

Don’t get me wrong, I do know how to get around in Cyberspace. I urge you to check out our Web site if you haven’t already done so. It’s not that difficult to navigate and it’s full of great features all designed to help you and your business.

It’s been recognized as one of the top business Web sites in the country and we’re proud of it!

-Rob Wilkins is the publisher of Truck West and he can be reached at 416-510-5123.


Truck News

Truck News

Truck News is Canada's leading trucking newspaper - news and information for trucking companies, owner/operators, truck drivers and logistics professionals working in the Canadian trucking industry.
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