It's been tough sailing in the trucking industry over the past 18 months or so, and the year ahead isn't looking any better. Whether you're selling trucks, driving them or running a fleet, these are c...
It’s been tough sailing in the trucking industry over the past 18 months or so, and the year ahead isn’t looking any better. Whether you’re selling trucks, driving them or running a fleet, these are challenging times.
In a different sorta way, these are also challenging times to be a trucking magazine editor.
In many ways, the trucking industry publications serve as a barometer of the overall health of the industry.
When business is booming, equipment manufacturers are aggressively marketing their products and fleets are advertising for drivers. When the industry is in a rut, ad budgets are sometimes chopped and page counts are consequently decreased.
That’s not just the case here at Truck West, but right across the board.
Meanwhile, the industry doesn’t come to a standstill. There’s still plenty of news to report – sometimes even more – during a downturn. Finding the space for all the goings-on of the industry can be difficult.
My main point in this column is to steer you towards our Web site (www.trucknews.com)for a comprehensive library of material that we just haven’t been able to fit into the print products. Our Web site is a valuable resource that’s packed full of information and resources.
At Truck West, we spend an inordinate amount of time working on our Web site, and it hasn’t gone unnoticed.
Trucknews.com has been named one of Canada’s top five business Web sites by the Canadian Business Press three years running.
Not just trucking business sites – but business sites in general.
It’s something we’re proud of and it pushes us to constantly raise the bar and add more features, especially when it comes to making the site more interactive.
Got an opinion? Have your say on the CyberCB message board. You can also check out some of our editors’ and contributors’ opinions on our editors’ blog. They’re controversial at times, and you won’t agree with everything you read there.
That’s why there’s a comment section, allowing you to post your own views. So far there are nearly 200 blog entries and over 340 reader responses.
We also post Web-exclusive commentaries on industry issues – opinion pieces you won’t find anywhere else. And then there’s the Headline News section – the heart of the site.
We update it daily with industry news and it’s the place to go for up-to-the-minute headlines.
Most recently, we’ve even added a weekly WebTV program to the mix.
The items I mention barely scratch the surface of what’s available on Trucknews.com– but alas, space is once again in short supply so I must end there.
If you’re already a frequent visitor to our Web site, thanks for making it one of your sources of information.
If you haven’t yet checked it out – please do so. It won’t cost you a thing and it’ll keep you on top of the industry.
There are no space constraints when it comes to the Internet, making it a great supplement to our print products, which will continue to be our priority – in good times and bad.
Truck News is Canada's leading trucking newspaper - news and information for trucking companies, owner/operators, truck drivers and logistics professionals working in the Canadian trucking industry. All posts by Truck News